Post by account_disabled on Jan 23, 2024 22:35:55 GMT -5
The author of the "PPC Pro" course , Senior PPC Specialist at Webpromo Ivan Burach talked about behavioral analytics of e-commerce projects. With simple and clear examples, you will learn how to use data to optimize your project's investment. Content: Macro and micro goals. What is it and why is it necessary for PPC work Why do we do this? Evaluation of the failure rate Segmentation when working with remarketing Analytics for usability Optimization for intelligent strategies Micro-goals by types of projects Goals for a high check site Advertising optimization What are reasonable goals? Exceptions to remarketing Advertising automation Setting micro-goals Tuning algorithm Work with additional usability analytics How to create a tag to work with Hotjar Macro and micro goals.
What is it and why is it necessary for PPC work Macro goals C Level Executive List on the site are the main user actions for which this site was created and designed. For example, a macro goal can be sending a feedback form, filling it out on websites, placing online orders and online payment (in full 100% of customers who placed an order for a product through the shopping cart, then pick it up - approx. author ), Call the phone number or send a callback form in the online chat. Such macro goals help close more than 90% of conversions. Widget with a contact form from call tracking systems Binotel or Ringostat - an example of a macro goal on a website A widget with a contact form from Binotel or Ringostat call tracking systems is an example of a macro goal on the site Microgoals are intermediate user actions that do not bring profit to the business locally. If a potential customer takes an action on the site in real time "here and now", then we will not receive financial benefit from it.
When the client left his contacts on the website or made a call, the company gets the opportunity to sell him a product for this purpose. And if the user just added a product to the cart or watched several product cards, videos or started a dialogue in the chat in one visit, this is a micro-goal and for the business at that moment it does not bring profit. A micro-goal is an action that does not have direct financial importance, or a ready-made ice for business. But this indicator is an indication of the potential client's interest. It is micro-goals that help make decisions about ad optimization. Micro and macro goals are tracked for several reasons. First, you can fairly estimate the bounce rate. Working with Google Analytics, you have the opportunity to see the visitor's path from and to.
What is it and why is it necessary for PPC work Macro goals C Level Executive List on the site are the main user actions for which this site was created and designed. For example, a macro goal can be sending a feedback form, filling it out on websites, placing online orders and online payment (in full 100% of customers who placed an order for a product through the shopping cart, then pick it up - approx. author ), Call the phone number or send a callback form in the online chat. Such macro goals help close more than 90% of conversions. Widget with a contact form from call tracking systems Binotel or Ringostat - an example of a macro goal on a website A widget with a contact form from Binotel or Ringostat call tracking systems is an example of a macro goal on the site Microgoals are intermediate user actions that do not bring profit to the business locally. If a potential customer takes an action on the site in real time "here and now", then we will not receive financial benefit from it.
When the client left his contacts on the website or made a call, the company gets the opportunity to sell him a product for this purpose. And if the user just added a product to the cart or watched several product cards, videos or started a dialogue in the chat in one visit, this is a micro-goal and for the business at that moment it does not bring profit. A micro-goal is an action that does not have direct financial importance, or a ready-made ice for business. But this indicator is an indication of the potential client's interest. It is micro-goals that help make decisions about ad optimization. Micro and macro goals are tracked for several reasons. First, you can fairly estimate the bounce rate. Working with Google Analytics, you have the opportunity to see the visitor's path from and to.